About us

A founder and her VA became co-founders

People kept asking Sheridan the same question: how did you find such a great assistant?

It started when her somatic coaching business took off in the middle of COVID and she suddenly had more work than one person could hold. She needed someone who could take a task and run with it. Not someone who needed managing, but someone with initiative, attention to detail and the kind of ownership that's rare. She found Merissa.

Over the years, Merissa supported Sheridan through the ebbs and flows of her coaching practice, and then beyond it. Other founders who crossed Sheridan's path kept asking that same question. Merissa went on to support a cleaning company, nonprofit foundations, somatic practitioners, VA agencies and even an AI startup. The work was different every time. The standard never dropped.

When AI came in, their capacity expanded again. They could do more, move faster and deliver at a level that hadn't been possible before.

That's when they saw the gap clearly. Founders are stuck choosing between freelancers who need constant direction and big agencies that lose their voice or charge a fortune for the privilege.

Sheridan knows what founders need. Merissa knows how to build and manage a team that delivers it. Together, they built Handled, so you don't have to choose anymore.

Senior strategy meets excellent execution.

Handled was built for service founders, coaches and creators who are past the DIY stage and done with underpowered freelancers. We combine senior strategic leadership with human-led efficiency to deliver boutique-quality execution at speed, giving you a brand that looks top-tier and a backend that runs without you in it.

Meet the founders

Sheridan, co-founder and strategy lead
Co-founder and strategy lead

Sheridan

Brand strategy and executive direction.

Sheridan brings years of experience in brand positioning, high-ticket offer development and executive direction. As a business owner herself, she knows the constant struggle of wearing every hat in a business, and the weight that lifts the moment you hire help you can actually trust.

At Handled, Sheridan leads brand positioning, client relationships and high-level strategy. Having mentored online founders and scaled her own ventures, she maps out growth roadmaps that turn a founder's vision into sustainable revenue, and makes sure every brand in Handled's care operates with total clarity and high-end positioning.

Co-founder and creative operations lead

Merissa

Digital operations, content execution and team leadership.

Merissa is the operational mastermind who turns complex behind-the-scenes moving parts into smooth, effortless systems. After working full-time across various industries in the corporate world, she left the 9 to 5 for freelancing, and found real fulfillment in taking operational weight off a founder's plate so they can thrive.

At Handled, Merissa leads backend setups, short-form video production, social media management and our internal team of execution specialists. With a background as a lead Virtual Assistant, Social Media Manager and Video Editor, she's known for her sharp eye for detail, seamless workflows and an uncanny ability to edit content that actually sounds like the founder.

Merissa, co-founder and digital operations lead

Our core values

01

Total ownership

We don't just check off a to-do list. We take full responsibility for the results so you can step back and take a breath.

02

Human-led, AI-powered

AI gives us speed and efficiency. Every strategy, brand voice detail and creative decision is guided by real human judgment.

03

Radical transparency

No gatekeeping, vague updates or unexpected surprises. You'll always know what we're working on and what comes next.

04

Sustainable freedom

We build smooth, reliable systems that give you your evenings, weekends and peace of mind back.

05

Uncompromising quality

We care deeply about the details. Everything we touch is crafted to make your brand look, sound and feel top-tier.